This is crazy, is it a sign of the future? Brent Celek scored a TD last week and did the Captain Morgan pose in the endzone. He was penalized etc. etc. today it came out that he was part of a guerrilla marketing/advertising plan. Captain Morgan was starting a new ad campaign that would donate money to an NFL Charity for every pose after a Touchdown. They were donating 10k for regular season TD, 20k for Playoffs, and 100k for Superbowl.
This is intriguing that they could potentially run this ad campaign and no one could really do anything about it, as millions of people will watch it. Long story short the NFL got upset about it, and Captain Mo decided they would stop doing it...I think this was an awesomely creative way to advertise and wouldn't be surprised to see companies pursue this avenue in the future.
NFL Shipwrecks Captain Morgan Campaign [Yahoo]
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